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  Market Smarter

  Changing times call for out-of-the box marketing strategies!

  Did you know that Lady Gaga ranks #1 in Twitter followers? Follow along: you may be surprised to see who rounds out the top 5! It's all a matter of marketing smarter in these changing times. Take a look at this article for 3 top tips to help you ramp up your game plan this year.

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  From the Outside In

  Discover the surprising perks of hiring an intern.

  Do you want new ways to invest in your company's future? Follow along and find 3 strategies to navigate generational minefields, test future leadership and increase your company's ROI.

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  What Happens Next? Everyone Wins!

  When the market turns around, will you be prepared?

  We've all been treading uncharted waters these last few years, but there's good news for 2012! You can turn this into a marketing opportunity for yourself and your company. Read on and discover 4 must-have tips for the turnaround.

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  Don’t Rest on Best

  Success happens by choice, not by chance

  What separates your company from everyone else? If you have a strategic plan in place  but are so bogged down with everyday work that you can't find the time to accomplish what you want, discover four new tips to take you to the top of the heap.

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  A Decent Proposal

  Make prospective clients an offer they can't refuse.

  A colleague recently asked me to review a management proposal he planned to send to a prospective client. The proposal was filled with loads of information about his own firm, including plenty of pages with generic property management information. What was missing? Just about everything else that mattered.!

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  Cut to the Chase

  Getting and keeping cients: It's all about problem solving

  Our clients have many more choices in service providers than ever before, and they are thoughtful about where to spend their time and money. It’s up to us as real estate profes¬sionals to help our clients separate the wheat from the chaff and determine what is valuable versus what is not.

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  Step it Up!

  Review leasing plans to reposition your vacancies

  It’s all you can do just to stay afloat. On top of that, you just can’t seem to get your building’s leasing efforts cranked up. Your property has a high vacancy level, and interest from potential tenants is dismal, despite all your leasing efforts. What can you do? When it comes to marketing your vacancies, having a plan counts.

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  Lead by Example

  Passion and positive energy can help market a company vision to employees

  Stock market crashes. Bankrupt countries. Volcanoes. There’s always something new to catch our attention. With layoffs and unem¬ployment at unprecedented highs, our work¬force is understandably wary. Today’s business challenges are seemingly endless. How can we market our properties and our companies when there’s little money, and often less time?

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  Back To Class

  Adult acting class was off script

  It all began with the brochure. Sleek and glossy, the colorful pamphlet from Orange County's South Coast Repertory – with its descriptions of adult acting classes – tempted me to look closer. Possibilities beckoned! I could achieve personal growth and development, learn how to use storytelling techniques and rediscover the art of communication, all by simply signing up. Like so many in commercial real estate, I had some spare time. Perhaps I could regroup and sharpen my skills. And why not do that on the stage of a dynamic regional theatre company? Excited by the prospect of taking class in a theatre again, I pulled up the registration on my laptop. Except... What was I thinking?

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  Stay On Message

  Focus marketing efforts by knowing your target audience.

  One key aspect of your job As a real estate manager is to attract tenants to your commercial building, retail center or apartment site. To do that, you must focus your message for your target market. But first, make sure you already have a clear understanding of where your property sits in its marketplace relative to the competition, and who your customers (and prospective tenants) are. Here are a few tips I’ve learned along the way:

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  Word Of Mouth

  Creative use of credentials opens doors.

  D uring my 15 years as an IREM instructor, many students have asked me to help them weigh the potential benefits of becoming a CPM or an ARM. Most of them consider obtaining an IREM designation for the knowledge, credibility, resources and networking it affords. In today’s competitive business climate, they want to stand out in the crowd of real estate management professionals.

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  Make No Mistake

  Avoid these common mishaps when marketing your properties

  This time of year , advice is plentiful . As a mother of a high school senior on the brink of applying to college, I am receiving a variety of sugestions on how my daughter can best market herself to the schol of choice . Surprisingly, I’ve found that much of the best marketing advice for college-bound students can be applied to business owners and property managers: Network and build your reputation. Differentiate yourself from everyone else out there. Be genuine. And perhaps most importantly in these trying times, don’t sabotage your own efforts. Here are four marketing mistakes you should avoid: